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1. Logo Analysis
The logo of Texhong is originated from the idea of heaven and earth and rainbow which is made up by basic images of circles and straps and which indicates the characters and the personality of the textile industry; the English characters is a combination of TEX which means textile and shares the same pronunciation of Tian (heaven) and HONG which I the pronunciation of the first name of Mr. Hong Tian Zhu, the founder.
The vigorous and firm exterior frame of the logo is thereby perfectly linked with the dancing interior structure, which offers a strong feeling of sculpture and lifelikeness and at the same time a feeling of innervation. The three color straps intersect with each other and imply the numerous talents in Texhong as well as a vision of sincere cooperation. For colors, it adopts both warm and cold colors, which not only shows the precision and rationality of industrialized production but also hints the HR Based policy and the devotion to providing quality products and service for both customers and society by Texhong Group.
·Blue: Firm and Reliable
Show Texhongs endless pursuance for technological improvement.
·Orange: Passionate and Fashionable
Show Texhongs focus on service and pursuit of human caring-about.
·Green: Natural and Intimate
Show Texhongs recognition of environmental protection, advocate of nature and idea of serving society.
The logo follows the tradition of simplicity but connote intense meanings. The three colors well match each other and offer a clear and pleasing image. Furthermore, the plump and gentle lines offer a more beautiful feeling.
2. Texhong Expectation
Become a leading and influential enterprise in the textile industry.
3. Texhong Obligation
We commit ourselves to develop high value added products and maximize value for shareholders, customers and staff while rewarding to the society.
4. Texhong Core Value
sincerity and cooperation: we keep co-operative relationship with our stakeholders in a trustworthy and responsible manner.
Innovation and preeminence: we keep improving by devoting our resources to research and development.
Customer driving: we respond quickly in order to satisfy customer requirement
5. Texhong Action Creed
We continuously strive for learning, insist on action, and struggle to win.
We put company stake on top of individual stake, and team honor on top of personal honor.
We encourage responsibility, initiative, mutuality and growth.
We watch closely the market, find out client’s demand, and respond quickly without delay.
We ensure products quality and value, and deliver to clients on time.
We innovate new ideas and products, and improve them continuously.
We find out problems and figure out the solutions.
We should accomplish every assignment completely without any excuse.
We should save every kind of resources, even a drop of water, a liter of oil, a grain of rice or a kilowatt hour of electricity.
6. Texhong Management Principle
Specialization, Internationalization, Professionalism
exist in quality, concentrate on management, strive in marketing, succeed in product variety
7. Texhong Strategy
Professional, Speicial and International
Market Oriented, Customer Centered
Based on Research and Development, Driven by Innovation
Continuously Reform, High-efficiency Operation, Quick Response
Co-development, Co-growing up
8. Texhong Spirit
Sincere Sincerely treat others, frugal and practical
Cooperative Build same ambitions, work as a team
Innovative Work hard, develop and innovate
Preeminent Specialized in what we do, seek preeminence
9. Texhong Key Policy
In designated period, to provide quality products and service is what Texhong seriously promises.
In shortest time, to finish specified work correctly and efficiently is what Texhong always abides by.
In appropriate time, to realize the development targets continuously is what Texhong endlessly pursues.
In all the time, to sincerely reward and serve the society is what Texhong never gives up. |
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